This coming Saturday, 30th March 2019, see’s the return of Earth Hour, a WWF initiative to encourage people to take an hour to switch off the lights and raise awareness about climate change.
Starting as a symbolic lights out event in Sydney in 2007, WWF’s Earth Hour has grown to become the world’s largest grassroots movement for the environment. It’s been more successful than we ever imagined – inspiring individuals, communities, governments, businesses and organizations and reaching more than 180 countries and territories in 2018. While climate change remains a vital issue for our planet, we must put the spotlight now on the accelerating loss of nature and the threats this poses to us all.
We need more engagement across different audiences to generate and galvanize attention for the values of biodiversity and nature, in a similar way to what was achieved with climate change. And we need the Earth Hour movement to play a key role.
This Earth Hour, we will invite our hundreds of millions of supporters and global networks to spark never-before-had conversations on the loss of nature and ‘why nature matters’ to them. We need to reach more people than ever, helping them to understand why nature is so vital for their health, well-being and prosperity, and why we need urgent action.
Over the past decade, Earth Hour has helped bring climate action to the top of the political and societal agenda. Now is the time for us to build on this to create a broader movement to protect and restore nature.
Earth Hour 2019 on Saturday 30 March from 8:30 p.m. to 9:30 p.m. in your local time zone is an amazing opportunity for you to start changing the planet for the better!
Why nature matters!
Nature matters because we can’t have a prosperous future on a depleted planet. The unprecedented loss of biodiversity we are seeing today is an existential threat to human life and economic development. Nature is not a far away entity, but close to us, part of our lives, and without the natural environment we wouldn’t thrive.
Nature matters to every one of us. It provides all the things we need to live, from the air we breathe to the water we drink. It provides the foundations for our economic prosperity. And it also plays a crucial role in trying to keep climate change in check. However, people have taken more and more from nature, with human activity polluting waterways, filling the oceans with plastic waste and destroying species and habitats.
Text reproduced from WWF’s Earth Hour microsite.
Consciam will be marking Earth Hour, but also using this as an opportunity to advocate and raise awareness on climate change.